With the 2012 spring wedding season in full swing, we’ve experienced a new trend in CZ jewelry sales. This year we’ve had the pleasure of helping many brides and grooms select and even design CZ bridal party gifts. From earrings and necklaces to rings and pendants; many soon-to-be-married couples are choosing to show their appreciation to their bridal party through the gift of CZ jewelry. Our jewelers have been hard…
As the foremost manufacturer of quality cubic zirconia in the world, we are advocates of the CZ jewelry industry. Unfortunately there are some CZ jewelry dealers creating confusion in the market; making false claims and misleading consumers. We would like to take this opportunity to clear the air and advocate for both the CZ trade and the consumers who purchase our products. False Claims: Manmade Diamonds & Synthetic Diamonds A high-profile…
As one of the industry’s foremost cubic zirconia jewelry manufactures we work hard to educate our customers. Perhaps one of the most common questions we receive is: “how do I determine the quality of a cubic zirconia?” Because we pride ourselves on the superior quality of each and every stone we produce, we are always happy to explain that there is in fact a wide variance. Hand-Cut vs. Machine-Cut Cubic…